Marketing Strategy | Social Media Marketing | Content Marketing | Analytics |
Public Relations | Event Marketing | Photography


Experience

WRITER – DIGITAL MARKETER

Tap Dancing Spiders | Seattle. WA | 7/2009-Present

I write and edit the marketing, social media and WordPress resource, TapDancingSpiders.com. I've recently increased monthly page views by 710% in 23 months with a focused SEO effort. And I'm ranked in Klear’s top social users.

I sometimes freelance via Tap Dancing Spiders with organizations to increase customer engagement and sales. Previous clients include Microsoft Exchange, HP Helion, Chirpsy, Casey Family Programs, and the Episcopal Diocese of Olympia.

SOCIAL MEDIA MANAGER

Community Health Plan of Washington | Seattle, WA | 6/2016-12/2016

In a six month contract via Creative Circle, I developed a member-focused social media strategy for Washington State’s not-for-profit health insurance plan. I also  implemented a media monitoring process, and provided event photography.

COMMUNICATIONS DIRECTOR

Episcopal Diocese of Olympia | Seattle, WA | 2/2015-5/2016

I lead communications and digital marketing for a diocese covering half of Washington State. I increased average organic facebook reach from 4% of page likes to 16% in six months, while increasing followers by 15%. I introduced marketing analytics and storytelling to drive engagement, and built a new WordPress website for the congregation audience. This was a part-time role while completing a Master of Communication.

MERCHANDISER

Expedia | Bellevue, WA | 11/2011-3/2013

I managed website sales and promotions for Expedia.com – the US point of sale. Focus markets included: flights, Las Vegas, California and Hawai’i. I also supported the public relations team, writing direct response and engagement copy for Twitter and facebook. Cumulative following at March 2013 was 1.6 million.

CAMPAIGN MANAGER

Marchex | Seattle, WA | 9/2010-11/2011

In my first Seattle role, I created and optimized search engine marketing campaigns for clients in Canada and the United States. I managed a 300-account portfolio, optimizing for lead generation and via Bing Ads and Google AdWords.

Twice I was awarded ACT awards for exceptional work training and coaching team members and international outsource partners. I also developed team-level performance reporting, and designed and conducted Google AdWords certification training.

EVENT DELIVERY MANAGER

FINSIA | Melbourne, Australia | 2008-2009

I produced and promoted events and conferences for Australia and New Zealand’s largest financial services membership organization. I increased profit margins in the midst of the financial crisis and an organization restructure.

CUSTOMER INTERACTION CENTER MANAGER

Targetbase Integrated | Melbourne, Australia | 2005-2007

I managed the call center and mail house for a boutique direct marketing agency. I introduced a copy edit process, decreasing errors by 60%. I also increased campaign ROI through reporting and analytics. Clients included INVISTA/Stainmaster Carpet, Dulux Paint and Daimler Chrysler. 


Education

MASTER OF COMMUNICATION 2014-2015

RMIT University
Focus: Branding and Digital Advertising.

GRADUATE DIPLOMA OF PUBLIC RELATIONS 2008-2009

RMIT University
Focus: Communications Strategy, Language Complexity, and Media Law

BACHELOR OF BUSINESS STUDIES 1999-2007

Monash University
Focus: Marketing Strategy

CERTIFICATES

Hubspot Content Marketing Certification
Google Analytics Individual Qualification
Hootsuite Social Media Marketing Certificate
Hootsuite Platform Certificate


Volunteer

COMMUNITY AMBASSADOR

Hootsuite | 2014-Present

VP OF SOCIAL MEDIA

American Marketing Association | Seattle | 2013-2014

VP OF COMMUNICATIONS

IABC/Seattle | Seattle | 2010-2013